Life Lived One Corner at a Time

In part 2 of our interview with Rob Laybourn we talk about the business end of promoting a pro bike race. In it we discuss revenue streams, what it takes to keep sponsors engaged, motivated, and happy. Then we delve into where he sees professional race directing going in the future for his event and new ways to bring money into the sport.

Episode 13: July 12, 2019: Part 2 of Rob Laybourn, Race Director of the Armed Forces Cycling Classic

July 13, 2019 by Rob Kelly

In Part 2 of our interview with Rob Laybourn, Race Director for the Armed Forces Cycling Classic, we talk about the business end of promoting a professional bike race. Then we discuss revenue streams, and what it takes to keep sponsors engaged, motivated, and happy. Then we delve into where he sees professional racing going from his position.

To learn more about the event go to www.cyclingclassic.org, or on Instagram at @af_cyclingclassic