The men of CLIF Bar and ButcherBox lining up before the Benchmark Twilight criterium in August 2019. It was all on the line in the USA Crits team competition at the series finale, and the gloves definitely came off. Photo courtesy of USA Crits.

As Steve Cullen of ButcherBox eloquently put it back in Episode 21, criteriums are America, they are the ultimate test of racers, machines, and teams. They are also a style of racing that lends well toward modern cycling media and with a huge fan engagement both at the event and remotely, the crit could quite possibly be the way forward for road racing in America. If we let it. And we see no reason why not, so we dive in with Scott Morris of USA Crits to talk about the league that he and others are working to create— a legitimate professional criterium league complete with standards, expectations, and savvy marketing.

Follow all the action from 2019 and in the future with USA Crits by visiting its website. Or find your favorite racer in any number of competitions and get ready to follow him or her in the future by going to Road-Results.com.

Follow USA Crits on Instagram or Twitter (@usacrits). Or check out the live-ish replays featuring expert commentary from the racers.